★ The Ads on Apple News Continue to Suck, but at Least There Are a Lot of Them

Kirk McElhearn, back in February : I use Apple News to keep up on topics that I don’t find in sources I pay for (The Guardian and The New York Times). But there’s no way I’m going to pay the exorbitant price Apple wants for Apple News+ — £13 — because, while you get more publications, you still get ads. And those ads have gotten worse recently. Many if not most of them look like and probably are scams. Here are a few examples from Apple News today. One of the ads he examined was, supposedly, from a small company going out of business because the proprietor — supposedly a straight-out-of-Central-Casting kind old woman — was retiring after 26 years. McElhearn looked up the domain name and it had only just been created last year, and was registered from a company in China. Two years ago this very week, I wrote about Apple striking a deal with Taboola to sell ads for Apple News . In that post, I quoted Eric Seufert (of Mobile Dev Memo) posting on Threads : Regarding Taboola’s partnership with Apple: I’ve seen people claim that this is somehow hypocritical from a privacy perspective, assuming that Taboola’s somewhat obnoxious, clickbait-style ads must invasively target user profiles and browsing histories. They don’t. They are targeted entirely contextually. That’s the point. Want brash, garish advertising plastered all over the web? Reject ads personalization. Want relevant, informed advertising? Embrace ads personalization. Now quoting from myself in that same article: If you told me that the ads in Apple News have been sold by

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